2024年，Porada再度发力，盛大推出了"Green Soul"视觉勾当的续章，为2022年初次揭示的品牌焦点理念注入了新的活力与回应。

2024 sees the launch of the second chapter of Porada’s Green Soul visual campaign, creating a new reflection on the theme that first captured the brand’s essence in 2022.

这项勾当的焦点理念聚焦在凸显天然在公司决议计划和品牌精力中的重要地位，表现在利用珍贵的原材料（优先木材）和负责任的选择上——例如利用经 FSC 认证的丛林供给美国胡桃木、自2011年起在法国采办丛林，严酷治理水曲柳供给链等等。

The starting point of the campaign is nature’s primary importance in the company’s choices and ethos. It translates into theleyu����.txt use of noble raw materials (first and foremost, wood) and responsible choices such as using the FSCcertified forests for the supply of American walnut or the purchase of forests in France starting from 2011 to responsibly manage the the ash supply chain.

跟着 "Green Soul"勾当的不竭演化，天然在镜头中所饰演的脚色也产生了转变。假如说在最初的 "Green Soul"勾当中，天然是与产物一路成为工业场景的主角，那末在新的镜头中，天然则进入了家庭场景，与居平易近共处在室第情况中。

What has changed, in the evolution of the Green Soul campaign, is the role that nature takes on within the shots. If in the original Green Soul campaign, nature was - together with the products - the protagonist of an industrial scene, in the new shots, nature enters homes, coexisting in residential environments with their inhabitants.

以拍摄室内图著称的国际知名法国摄影师Stephan Julliard 暗示，"在汗青悠长的建筑中拍摄Porada的新告白给我带来了艺术与汗青融为一体的怪异体验；我们面对的挑战是若何捕获 Porada作品的精美和功能性，寻觅最好角度、最好镜头，并营建有益在凸起其造型和美感的光线结果"，Julliard 总结道，"除手艺方面，他们对木材的热忱、涵蓄素雅的色调、优雅的面料，和他们缔造适用与美不雅兼具的家具的欲望，也是理解 Porada的焦点地点之一"。

Stephan Julliard, an internationally renowned French photographer specialising in interior images, shot the campaign. “Photographing Porada’s new campaign in a historic building was a unique experience bringing together art and history; the challenge was to capture the finesse and functionality of Porada’s creations, seeking the best angle, the best lens and constructing a play of light conducive to highlighting their forms and aesthetic,” says Julliard, who concludes, “Beyond the technical aspects, it was also a question of apprehending the soul of Porada — their passion for wood, a palette of subtle, sober colors, elegant fabrics, and their desire to create furniture that is at once practical and beautiful”.

Green Soul 2024的概念与Porada的品牌价值不雅相呼应，凸起了产物的设计和其精华。正如该公司的经典基因一样，这些镜头揭示了产物和系列的多样性（特别是最新的产物，特殊是 Twenty-Two 和 Twenty Three），凸起了它们的多功能性和优雅性。

The concept of Green Soul 2024 echoes the world of Porada’s values, highlighting both the products’s design and their essence. As is typical of the company’s DNA, the shots present a heterogeneity of products and collections (especially the most recent ones, notably Twenty-Two and Twenty Three) highlighting their versatility and elegance.

Porada 的气概司理 Ofelia Fornaciari 弥补说："The Green Soul 2024勾当代表了天然与家居情况之间关系的演化。经由过程原始的相逢去讲述产物故事。"

“The Green Soul 2024 campaign represents an evolution of the relationship between nature and the domestic environment,” adds Ofelia Fornaciari, Porada’s style manager. “This is how the story of the products is told - through that primordial encounter”.

2024年4月起，七幅告白画（三幅双人画和四幅单人画）将在国际杂志上登载。

Seven advertising shots (three doubles and four singles) will be presented in international magazines from April 2024.